Want to succeed with your campaign? perhaps a strategy could help!
Dr Alan Jones, PhD, CEng, FIET. Introduction Most campaign groups begin life because of some external developer planning an activity or development that is perceived by local people to result in unwelcome consequences for the community. This usually results in individuals coming together with the aim of objecting, of stopping the development, of making a noise and getting their views into the public domain as if to shame the developer in the hope they will go away. Sadly, this tactic tends not to work too well with large developments, especially if they are of national importance. The result – disappointed residents who must resign themselves to both having failed in their endeavour as well as having to live with the consequences once the development receives planning permission and begins to take shape. Sadly, the probability of success will always lie with the developer, but campaign groups can enhance their arguments and effectiveness, and thereby their chanc...